There is no doubt how important focus groups are in helping trial lawyers present to a live group of people. Not only does running practice groups hone your presenting skills, but it also helps you with your materials and it helps you get valuable feedback from those who are completely uninvolved with your case.
However, a lot of trial lawyers are still hesitant about doing it or they just don’t see the value in it mainly because they have certain assumptions and beliefs that aren’t necessarily true.
In this episode, I’m sharing three main myths about focus groups that are circulating around which need to be debunked and clarified. And if you can just get through some of these, it will help you correct those misconceptions as a trial lawyer, and hopefully, you can start running focus groups and get the benefits out of them.
In this episode, you will hear:
- Myth #1: Focus groups = mock jury
- Myth #2: Relying on focus groups to determine the monetary value of your case
- Myth #3: It has to be done in person.
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To learn more about different styles of focus groups, check out this quick blog.
If you are starting your own Virtual Focus Groups, download this quick checklist to help you get started: https://bit.ly/30uLFVH
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