Elizabeth Larrick witnessed some of the negative aspects of the judicial system when she was very young.

She was in awe of the power and knowledge their lawyers possessed, and after graduating from the University of North Texas, Elizabeth obtained her J.D. from the University of Oklahoma College of Law.  Elizabeth knew she wanted to have a career that helped people navigate the judicial system.

After five years, Elizabeth founded the Larrick Law Firm PC in Austin, TX with a focus on personal injury law.

In 2016, she was invited to become the first fellow in a new fellowship program at the Keenan Law Firm in Atlanta, GA, working directly under the renowned child-injury trial lawyer Inner Circle member, Don Keenan.

Honored to accept the fellowship, Elizabeth continued running her firm while using the fellowship as an opportunity to gain experience and learn from high-level cases and lawyers.

In her time with the Keenan Law Firm, Elizabeth built her skills as a trial lawyer, learned case strategy, running effective focus groups and trial organization. More importantly Elizabeth was part of the trial team in a medical malpractice case in Louisville, Kentucky, a premises liability case in Seattle, Washington, and a wrongful death suit in Las Vegas, Nevada with Keenan Law Firm. She saw first-hand how to organize teams of 4-10 lawyers and staff to win a trial. Additionally during her fellowship, she worked alongside referring-attorneys to develop their cases at workshops for depositions, mediations, cross examination and trial.

Elizabeth Larrick continued to support Mr. Keenan by serving on the faculty at Keenan Trial Institute. She served as the Co-Dean for the Witness Preparation and Advanced Witness Preparation course for over five years, and taught other lawyers on witness preparation, focus groups and depositions.

After returning to her Austin practice full-time, Elizabeth worked to help personal injury clients through tough times, including the difficulties of the courtroom process. Her law practice always used focus groups to shape and mold the best case possible. Along the way Elizabeth developed a service to assist lawyers with witness preparation skills nationwide in Texas, California, Florida, Tennessee, California, Arkansas, Iowa, Wyoming, Montana, Oklahoma, Nevada, and Louisiana.

In 2020, Elizabeth turned her intention to fully assisting lawyers prepare their cases by offering focus groups and litigation consulting (including witness preparation for trial and deposition, jury selection, trial prep).  She started running virtual focus groups after the COVID19 pandemic shutdown in person interaction. Within months she developed a system to recruit and execute virtual focus groups seamlessly week after week.

Now, Elizabeth has over 1,000 focus groups under her belt and has seen the power of the feedback transform lawyers ability to take action in their cases. What does 1,000 focus groups mean for your case? It means you get a consultant who has heard nearly every juror reaction imaginable — and can help you anticipate yours. Whether your case is headed toward settlement or trial, that kind of experience changes how you prepare, what you emphasize, and how confidently you move forward.

Elizabeth uses her personal courtroom experience and the hours of focus groups to help lawyers with case strategy, case themes, witness preparation, evidence sequencing, mediation presentations, jury selection, opening statements, and many other aspects of trial preparation. Schedule a free consultation to learn more.