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In this episode, I’m sharing a very short and simple message that I delivered just a few weeks back on social media where I discussed the benefits of virtual focus groups. 

Especially in the face of this pandemic where our safety is compromised, we have the opportunity to run virtual focus groups, which are so easy to put together. But do they work? Absolutely! 

In this age of technology, there’s practically nothing we cannot do on the Internet. And being able to leverage that to run focus groups puts you at an advantage – logistically, safety-wise, and even time-wise. 

If you haven’t done it yet, consider running focus groups virtually so you can make better use of your time, energy, and money – while still getting all the information and feedback you need to prepare for your case. 

In this episode, you will hear:

  • Why use Zoom for virtual focus groups
  • Logistics: No location is needed 
  • Safety: It keeps us COVID-free since you’re just in your office
  • An opportunity to put together a variety of focus groups
  • The availability of time
  • Other great features when using Zoom for focus groups

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