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What is a do-it-yourself virtual focus group? What does it look like and how do you make one? This is the first part of our DIY Virtual Focus Group two-part series, where we break down why we’re doing virtual focus groups, what virtual focus groups are, and how we do them.

Be sure to also tune into Part 2 of this series as we dive into how to set up virtual focus groups in terms of logistics or the back-end stuff. Think about setting up Zoom, Paypal, and confidentiality agreements. 

The goal at the end of this two-part series is to give you a complete picture of how to do your own virtual focus group so you can finally get started. They’re so easy to set up and the benefits are just as great so this is definitely something you need to try doing to better prepare for your cases.

In this episode, you will hear:

  • What are virtual focus groups?
  • Why now is the time to start running them and preparing your cases 
  • The benefits of focus groups: clarity, certainty, and confidence
  • Reasons for doing focus groups
  • Some simple approaches for starting virtual focus groups
  • Quick turnaround time
  • Why do you need to run focus groups early on?

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If you really enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just go to the episode page at to download it.

Supporting Resources:

Here’s a free download to help get your law firm started!

If you’d like to learn more about different styles of focus groups, check out this quick blog.

For any questions or comments, please email me: [email protected]