It’s a new year and it’s time to look at new opportunities and new ideas for you to plug in and use. Today, let’s start with the best time to run focus groups. Sure, you can run a focus group at any time. But if you want to get the most out of it, there are actually six spots to run a focus group in your case.
These are great places to help you prepare the case better. You may not get through to the trial and just get through mediation. But these are all opportunities for you to grow the case better and to help you look at things with a new set of eyes. You can always do more – or less, but at least do one or two to have that outside perspective that will help keep you moving along.
In this episode, you will hear:
- Running a focus group during case planning (before the lawsuit)
- What to focus on after key deposition testimony
- Why do short focus groups 30 days before mediation
- The purpose of a focus group 90 days before the end of discovery
- Things to consider 60 days before trial
- What to do 30 days before trial
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