We spend a lot of time working up our cases. We spend a lot of hours on discovery and go into deposition testimony to form that strategy, that we can test with focus groups. But if we get unreliable feedback, then it’s just a waste of our energy, time, and resources.
In this episode, we’re going to talk about the four factors that can cause unreliable feedback from focus groups, and what you should do to avoid them. The ultimate goal is to always have quality feedback so we can rely on it, use it, put it into our cases, format it, and make our cases better.
In this episode, you will hear:
- Why you need to avoid repeat participants
- Revealing your back office
- Planting things that hold the presentation down
- Delivering information in a way that allows them to process it
- Using visual aids in your presentation to keep the people engaged
- Being careful with slanted questions
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If you have questions or a particularly challenging client preparation, email Elizabeth directly for assistance: [email protected].
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