Skip to main content

Discover the secrets to successfully recruiting focus group participants in my conversation with Rhonda, a seasoned virtual assistant based in Charleston, South Carolina. Learn how our innovative recruitment system, utilizing platforms like Craigslist and Facebook, has proven effective in drawing in participants from various locations across the US. Rhonda’s own experience as a focus group participant drives her passion for helping others find the perfect candidates for their groups.

In this episode, you will learn:

  • The importance of advertising and maintaining an active Facebook page for focus group recruitment.
  • How to utilize Google Forms and questionnaires to vet potential participants.
  • The benefits of using a step-by-step email sequence to confirm attendance and manage expectations.
  • The necessity of maintaining a master list and a no list to ensure proper eligibility and successful participation.
  • How to handle payments through platforms like PayPal and Venmo, and streamline communication using email templates.

Subscribe and Review

Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. 

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

If you have questions or a particular challenge with focus groups, email Elizabeth directly for assistance: [email protected].

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their businesses and impact the world.

Find out more at