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Ever wondered how trial lawyers can peer into the minds of a jury before setting foot in the courtroom? Rian Butler, a battle-tested attorney from Austin joins today’s discussion to unveil the secret weapon of litigation: focus groups. 

Rian illustrates how a focus group’s fresh eyes can reveal critical aspects that attorneys might miss. Our candid conversation exposes the strategic edge that focus groups provide in sculpting arguments and honing in on ways to genuinely connect with jurors through compelling narratives. 

Navigating the modern landscape of trial preparation, we swap tales of virtual and in-person focus group dynamics. The episode is packed with practical advice on keeping participants on the edge of their seats and how multimedia presentations can solidify an argument’s impact. 

In this episode, you will hear:

  • The importance of focus groups in litigation
  • The challenges and strategies of conducting virtual and in-person focus groups for trial preparation
  • Understanding jurors’ perspectives
  • Adaptability to trial schedules
  • Unexpected jury deliberation outcomes

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Supporting Resources:

Learn more about Rian Butler and his Austin law practice: 

Ever wondered about setting up your own virtual focus group system? A system that could easily produce a virtual focus group to test your cases with lower cost and stress. Well, I am setting up an online course for lawyers to do just that on May 1st. But you need to be on my email list to get access, use this link:

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.