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Are you planning on running some focus groups in 2022? Are you wondering how to navigate the planning process? Or maybe you’ve been doing focus groups, and you’re thinking about how to do a bigger blueprint for a series of cases or get ready for trial? If you already have a case in mind, and you think it’s a great case for a focus group to figure out this problem or this issue, one of the biggest questions is when to do a focus group. In this episode, we are going to dive right in to answer these questions.

Whether you’re doing just one case or you’re planning on building a series of focus groups, it’s helpful to set out a blueprint for focus groups. 

Having a blueprint helps you get things systematized so your process gets easier over time. You also get to compare data from different groups. The more data you have, the more information you have to analyze the trial. A trial can be tricky since you don’t always get to go to trial as much as you want. And so, doing focus groups will help you prepare, and ultimately, build better cases. You’re not only preparing your clients better, but you’re also preparing yourself better for depositions and crafting better questions.


In this episode, you will hear:

  • When to do a focus group
  • The benefits of focus groups
  • How to create a focus group blueprint
  • The power of doing multiple focus groups for one case
  • Creating a blueprint for types of cases
  • Building a series of three focus groups

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Supporting Resources:

Larrick Law Firm

You can learn more about when to have a focus group in this blog post:


Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

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