None of us are smart enough for our audience to even remember anything we’ve ever said. They’re not going to remember anything, but they will remember how we made them feel. Hence, having that sixth sense is what separates great attorneys from the not-so-great.
While you’ll never be able to figure jurors out, you can always at least get a better idea of what is going right and what is going wrong in the cases you’re handling. If you’re interviewing and you want to have a positive result in anything, you should have some background or understanding of that audience.
In today’s discussion, I’m joined by Lucas Foust to talk all about focus groups, the different focus groups they’re using, and how using them has become a valuable resource.
In this episode, you will hear:
- Their process of running focus groups
- The value of figuring out your hits
- The power of using videos in focus groups
- The benefits of running virtual focus groups
- The impact of using checklists
- Valuable time vs. busy work
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