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Imagine being able to improve your trial practice by utilizing DIY focus groups – well, that’s exactly what our guest, Clint Schumacher, has been doing. As an attorney specializing in eminent domain cases, Clint shares his fascinating journey of implementing focus groups to enhance his practice, and how Zoom has become an essential tool in facilitating them. We also take a deep dive into recruitment strategies, discussing the importance of finding the right participants and sharing the tips and tricks Clint has learned along the way.

When it comes to condemnation cases, people’s emotional reactions are often at the forefront. Clint and I discuss the complexities of these cases, the inherent bias against the government taking property, and how to gauge the emotional value of a particular property case in order to better communicate with the jury. We also explore the scaling question, which measures how much people care about the case, as well as the importance of communicating facts clearly in focus groups.

Setting up a virtual focus group may seem daunting, but we cover everything you need to know, from the geographic area to be sampled to the recruitment process and the electronic confidentiality form used. We also discuss the challenges of finding participants in rural areas and how Clint and his team have been successful in using Facebook ads and Google forms for recruitment. Finally, we touch on the challenges of virtual focus groups, the strategies needed to handle them, and the undeniable importance of focus groups for trial lawyers. Don’t miss this engaging and informative conversation!

In this episode, you will hear:

  • DIY focus groups for trial lawyers
  • Measuring emotional engagement in focus groups
  • Virtual focus group process and challenges
  • Managing remote meeting disruptions
  • DIY focus groups for lawyers


Supporting Resources: If you’d like to know more about my guest Clint Schumacher, please visit his podcast or website.

Clint Schumacher


8333 Douglas Avenue #380

Dallas, Texas 75225

Email:  [email protected] 

Phone:  214-373-8181

Fax:  214-217-4230

Licensed in Texas and Oklahoma

Clint has represented property owners of all sizes that are being impacted by public projects. Over the last twenty years, Clint has developed a particular expertise in condemnation for highway projects. He is able both to work with the condemning authority to try to minimize impacts and, when that fails, to seek full compensation for the owner. He will often recognize what others miss.  His varied client list includes Fortune 500 companies, Wall Street investment firms, national restaurant brands, international hotel chains, individual investors, developers, and families. Before joining Dawson & Sodd, Clint represented regional toll authorities and mass-transit authorities in some of the largest projects in north Texas.

Clint continually seeks to build on his extensive litigation experience by studying and practicing the art of effective advocacy. This dedication to excellence has led him to being named as a Texas Super Lawyer in Eminent Domain by Texas Lawyer magazine (a Thomson Reuters publication) in 2014-22 and to being recognized by D Magazine as one of the top lawyers in Dallas.

Clint is the host of The Eminent Domain Podcast which can be found on ITunes, Stitcher, Spotify, or at its home website: The podcast covers all things eminent domain and reaches listeners across the U.S. and in several foreign countries.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at Let them know I sent you.