The Affordable Entry Point for Virtual Jury Research
Maybe you’ve got a challenging liability case and you need real answers before you commit to expensive experts or walk into a settlement mediation. Maybe you’ve got an offer on the table and you need the confidence to turn it down and go to trial — or the clarity to know you shouldn’t. Maybe you want to know how real people gut-react to your key facts before you take the depositions that lock your case in. Maybe you’ve been heads-down in your files for months and you need a fresh set of eyes to tell you what you’re missing. Or maybe you haven’t been in a courtroom in a few years and you want to practice jury selection or an opening statement in front of real people before it counts.
Whatever brings you here, you’re looking for the same thing: tangible, usable feedback from real jurors — without breaking the bank to get it.
That’s exactly what the Basic 1-Hour Virtual Focus Group is built for.
I know because I built it to solve my own problem. When I was a litigation solo, I needed a way to test my cases — to get real feedback before the moments that mattered most. The tools that existed were either too expensive, too complicated, or too far removed from the realities of a solo practice. So I created something that worked for the way plaintiff lawyers actually operate. This is it.
What a Basic Virtual Focus Group Actually Is
My monthly Basic Virtual Focus Group gives you one hour, held virtually over Zoom, with a screened and vetted panel of 8 to 12 real participants — the kind of people who could end up in your jury box.
Once a month, I run a single three-hour block. Three plaintiff’s attorneys each get one hour of that block — back to back, same panel of participants, same day. Your participants see three different cases in sequence — which means they stay engaged. Variety keeps attention spans high. By the time a panel gets bored with one topic, they’re already moving on to the next one. It’s one of the reasons this format works as well as it does.
You’re not sharing your hour with anyone. You get your own panel time, your own questions, your own focus. You’re simply benefiting from a structure that keeps participants sharp for the full block.
Participants are drawn from a general Texas pool — screened and vetted, but not matched to a specific venue. This is one of the key reasons the 1-Hour format is priced where it is. If your case requires participants recruited from your actual jury pool, that’s available through the Advanced or Premium package.
Each session begins with a 30-minute planning call — and this is where a lot of the real value lives. This isn’t a scheduling check-in. It’s where I help you design your presentation before you ever go live with the panel.
In ten years as a plaintiff litigation attorney and with over 1,000 focus groups under my belt, I know exactly what works and what doesn’t. I know which common mistakes will leave your panel confused and asking questions instead of giving you the analysis you came for. A muddled presentation gets you a muddled focus group. A well-designed one gets you answers.
During your planning call, I’ll tell you what to include, what to leave out, and how to sequence it. I’ll give you sample questions or help you craft the specific questions you need to ask. I have examples and templates from real focus groups that I’ll pull from to guide you. By the time we hang up, you’ll know exactly how to walk into your hour and get the feedback you’re looking for — not confusion, not dead air, not a panel that spent forty minutes trying to understand the facts.
Why One Hour Is More Than Enough
An hour with the right panel and the right questions can tell you:
- Whether your liability theory actually makes sense to a layperson — or needs to be reframed
- Which facts your jurors will fixate on (and which ones they’ll ignore)
- Whether your damages story lands emotionally, or just on paper
- How a real person reacts when they hear what happened to your client
You don’t need eight hours to get those answers. You need the right hour.
The bigger question isn’t whether one hour is “enough.” It’s whether you’re currently doing any of this research before you walk into a deposition or sit across from an adjuster. For most lawyers, the honest answer is no — not because they don’t want to, but because the perceived cost and complexity has always felt like a barrier.
The Basic Virtual Focus Group is designed to remove that barrier.
What’s Included:
Every Virtual Focus Group comes with:
- 30-minute Zoom planning call before your session
- 8–12 screened, vetted participants drawn from a general Texas participant pool
- 1 hour of live focus group time
- Full video recording of the session
- Chat log and transcript
- Signed NDAs from all participants
Want a Little Extra Help? We’ve Got You.
The Basic Virtual Focus Group is designed to be something you can do on your own — and most lawyers do exactly that. The planning call sets you up to walk in confident and walk out with real answers.
But some cases call for a little more support, and some lawyers just want a heavier lift taken off their plate. That’s what these options are for:
Scripts & Slides — I build you a ready-to-present PowerPoint deck and the accompanying narrative language — the “script” — that walks through your materials. You present it during the focus group.
Extended Pre-Planning Session — Adds 30 minutes to your planning call. More questions, more insight on which evidence to show, and a sharper plan for the sequence of events during your session.
You Watch, I Present YOUR Material — You supply the deposition clips, documents, photos, audio, or video. I present and moderate the entire hour while you observe.
You Watch, I Present OUR Material — I create the materials and then present and moderate the full session. You come ready to watch and learn.
Same-Day Focus Group Debrief & Strategy — Scheduled when you book your slot, this is a 30-minute debrief immediately after your session. We’ll work through participant feedback, patterns, case strategy, and specific suggestions for how to use what you just heard.
Reach out and we’ll talk through which combination makes sense for your case.
Real People. Right Now. Not an Algorithm.
AI jury tools are everywhere right now, and the pitch is appealing: instant feedback, no recruiting, no scheduling, low cost. Feed your case facts into a tool and get a “juror” response in seconds.
Here’s the problem. Those AI jurors are built on past data — verdicts, surveys, and behavioral patterns collected from real people who no longer exist in the same world your case will be tried in. They reflect how people used to think. They can’t account for what happened last month, what’s dominating the news cycle right now, or how your community is currently feeling about corporations, insurance companies, or personal responsibility.
Juror attitudes shift. A wave of high-profile verdicts, a recession, a local scandal, a national story — all of it moves the needle on how real people in a jury box will receive your case. An AI model trained on historical data has no way to capture that. It’s giving you a snapshot of the past dressed up as insight about the present.
My Basic Virtual Focus Group gives you something neither of those options can: a live panel of real Texans, recruited now, reacting to your case in real time. PLUS you get to observe in real time and interact. No historical proxies. No synthetic responses. No algorithms.
You get to find out how they actually feel, in their own words to your face. Today.
Early Is Better
The most common mistake lawyers make with jury research is waiting too long. By the time you’ve taken all the depositions and are six weeks from trial, you’ve already made dozens of strategic decisions that are hard to walk back.
When you run a focus group early — during active discovery, before key depositions are locked in — you still have time to act on what you learn. You can adjust your liability theory. You can identify the framing that actually resonates. You can walk into a deposition knowing which documents your jury will care about.
A Basic Virtual Focus Group is designed to fit naturally into your discovery timeline. It’s not a trial-prep luxury. It’s an early-case strategic tool.
Let’s Talk About Your Case
Sessions run every month, and there are only three spots per block — so if you’ve been thinking about it, don’t wait too long.
Whether you’re ready to book or have questions, let’s do a free consultation call and walk through your options.
