In my experience with courtroom presentation and jury research, I have found several key elements in a PowerPoint slide deck that can “make or break” the message. As lawyers we tend to put as much information on a slide as possible and then repeat that information verbally to our audience. This can actually reduce persuasion and the audience’s ability to comprehend the information. I have distilled these five tips as the easiest steps to follow in creating a clear message with a slide deck that amplifies the presentation. Naturally these five suggestions will work for any slide deck software and are not limited to PowerPoint. If you want to learn more about PowerPoint presentations, I would recommend reading Beyond Bullet Points by Clif Atkinson.
Do you have a challenging liability case or convoluted damages? Or maybe you have a great case but feel like you are missing something because no settlement offers are being made? A virtual focus group, even 1-hour, can help lawyers clearly understand what a juror perceives and what they don’t (just as important) in a case. I offer virtual focus groups to plaintiff personal injury and employment lawyers. Schedule a a free call to learn more about virtual focus groups and how they can assist in your problem-solving.
