As lawyers, we can sometimes get sucked into our cases. Once we bring a case in the door, we start doing research, investigating, and bringing in all the facts and details. We bury ourselves with all of this information that we can get a little lost at times.
As you’re preparing cases, remember, a focus group is a great system you can set up to prepare for any kind of claim, whether it’s a medical malpractice case, a premises case, or a car wreck case. Once you’ve learned the nuances of setting up focus groups, it will give you the clarity, certainty, and confidence you need.
Now, there has been this big missing block of information about what a focus group is and how it works. Most of the time, what trial lawyers automatically think about when talking about focus groups are the adversarial mock trial groups. Those are great focus groups but it takes a lot of time and energy to put those together. Well, I prefer to do the smaller ones because they’re easier to manage and it’s also a great way to gather information before having to do one of the larger adversarial mock focus groups.
In this episode, I’m going to discuss the basics of focus groups as well as what you should be expecting from future episodes as we get down to the nitty-gritty of how to set up focus groups. The goal is to provide you with a how-to guide so you can start running your own focus groups, or improve your focus group skills, if you’re doing them already.
In this episode, you will hear:
- What is a focus group?
- What a virtual focus group looks like
- Confidentiality forms for everyone’s protection
- What you get from focus groups: clarity, certainty, and confidence
- Running multiple focus groups
- Different styles of presenting information
- The importance of planting good questions
- More details about focus groups that you can expect from future episodes
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